Choices

I subscribe to articles and newsletter from TreeHugger and anyone who cares about their own health should do likewise. TreeHugger writes very informative articles about planetary health, which equals our personal health and vitality. I am passionate about helping everyone achieve success in their lives and there is more to this than meets the eye.

Food and nutrition (they are not necessarily the same!) are essential to total bodily health, not only the bits that show; hair, skin, teeth, etc. Even though the marketing of food processing is regulated, a large component of the prices we pay for our purchases goes toward the development of marketing sidesteps. We pay to hide the truth from ourselves. Organisations such as TreeHugger keep us informed and on our toes.

In one of my past lives I never gave a thought to what goes into the processing of food. On becoming vegan I began scrutinizing labels very closely and was amazed. Possibly the biggest early revelation was that a cleaning product regularly cropped up as an ingredient. A cleaning product? In food? Why? To keep the factory processing equipment clean of course!

It’s hardly surprising that I chose organic foods from this point on!

The article that prompted me to mention TreeHugger has nothing to do with vegan or organic food but is discussing a ban placed on McDonald’s Happy Meals for children.

McDonald's Happy Meals

This article does pose a dilemma for me, both as a parent and a marketer. I believe that children are vulnerable to marketing and should be protected. The argument that parents should make such decisions is invalid if you consider that not all parents have avoided or overcome the marketing they themselves were subjected to and that many parents are still as vulnerable as their children.