I received an interesting article from one of my business subscriptions today by Mark Macias, author of Beat the Press: Your Guide to Managing the Media. He tells us 'How to UnGoogle' ourselves when someone
publicly makes malicious comments about us.
I have mostly viewed such comments as idle gossip on the part of people who have fairly unsatisfying lives. However, I recall being shocked and upset a few years ago after seeing some factually incorrect comments made about me by someone who knew absolutely nothing about me. Having an unusual name has huge benefits - clients who are seeking me don't have to search far, unlike my husband whose name is very common.
The comment which upset me was on a forum where David and I were referred to as a 'shack-up couple'. It would seem that the writer had not encountered the fact of women retaining their own names after marriage. What a narrow world this person must live in. I originally chose my name in honour of my great grandmother, Emily Milsom, greatly loved and respected by all and one of the 'quiet support' suffragettes. She didn't make headline news or take part in demonstrations, but taught her several children and grandchildren who, in turn, educated their own families to respect the rights of individuals. Emily enabled me to choose my own name as a dancer and business owner. She and countless other people, both men and women, of her generation made it possible for me to have a career, own a house and decide on and personally pay for the education of my daughters.
I originally used Emily Milsom as my designer label for the period gowns I created for theatrical performances and musicals. David's artistic and technical talents resulted in him teaching himself as a very good pattern cutter, and together with my own intuitive sewing skills, Emily Milsom became renowned for its 20th Century womens clothing. It is amusing that the name was so powerful that not only did clients prefer to call me Emily, they also assumed that David's second name was Milsom too! I wonder how the writer of the comments on that forum would respond to that - complete electrical brain failure perhaps!
After reading a couple of posts on that gossip laden thread, I quickly realized that my time was too precious to waste on such inarticulate nonsense written by individuals who don't even care to put a name to their comments by registering as a user of the forum. Having administered a forum for one client, I consider it very poor form when adminstrators allow unregistered 'guests' to place comments.
The comment in question was brought up on the first page of Google searches, not because it was valuable or interesting, but because the forum had an enormous amount of links going to and from it. This is why forum administrators allow unregistered posts; in order to increase the chance of being returned on search engines.
Using the old adage that 'All publicity is good publicity', David soon put this seemigly 'bad publicity' to good use. He posted his thanks on his own blog including the link to the forum thread. Bingo! David's blog was brought up on Google's first page too! Thank you to the individual who posted that funny little comment. Meanwhile, I think David should choose a nom de plume, something more unusual. I'll still keep my own name though!
Here again is the link to UnGoogle Yourself.
My Cat and Mouse Game in the Old Ranch House
2 months ago

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